38 • Your Customers' Perception of Quality
1. Track down the root causes of customer complaints or pain points,
and have a process that sets a business priority to eliminate these
root causes. is is a strategic approach that requires both foresight
and tenacity. Simply satisfying customers who complain by solving
their complaints in an adrenaline-driven, reghting mode is short-
sighted and tactical.
2. Reallocate resources from the tactical to the strategic level. is can
have up to a 20-fold eect on the bottom line. In other words, the
revenue implications of improved service can be up to 20 times the
cost implications. To determine the economic feasibility of eliminat-
ing the root cause of a problem, it is important to look at t