
18 • Your Customers' Perception of Quality
Given its neglected nature, it is not surprising that the domain sur-
rounding the customers’ perception of quality has seldom beneted from
the nancial investment in quality. e succeeding chapters challenge the
reader to critically think about quality beyond its conventional borders, and
to include customers’ perception as part of the cosmos of quality.
CHECKLIST
Use this checklist to help determine if your quality eorts are resulting
in customer retention rates and market share growth that align with your
company’s goals.
Item Status
1 QA processes are in place.
2 QC processes are in place. ...