
3
1
The Neglected Frontier of Quality
in Today’s Qualitysphere
It boils down to studenthood-in-perpetuity / curiosity-in-perpetuity /
applied fanatic restlessness. at is, a belief that life is one big learning expe-
rience. Something mysterious happens to a curious, fully engaged mind—
and it happens as oen as not, subconsciously. Strange little sparks are set
o, connections made, insights triggered. e results: an exponentially
increased ability to tune up / reinvent / WOW-ize today’s project at work.
—Tom Peters
GOALS OF THIS CHAPTER
Chapter 1 takes the reader through an excursion into today’s quality-
sphere, dened as the