
146 • Your Customers' Perception of Quality
why certain issues were raised and provide insight on related issues
they have heard of or current eorts to resolve them.
2. Categorize the ndings. Since this is not something that will be
done only once, the ndings need to be categorized and docu-
mented. Information on how to categorize the ndings is included
in Chapter 5.
• e ndings need to be documented for a variety of reasons.
First, you need to be able to see if the same ndings are being
discovered on repeated data-gathering activities. is can assist
with trending. Second, if the same ndings are showing up
repeated