
Demonstrating the Return on Investment • 53
How we propose to respond
Strategically
• rough capability [people/process/technology] to sustain the
highest levels of continued customers’ perception of quality.
Tactically
• rough a well-rounded mix of initiatives designed to address
the root causes of identified issues.
7
Proposed solutions
# Project Brief Sponsor Start Date End Date Benefits to
Customer
Benefits to
Organization
Consequences
of Status Quo
8