
76 • Your Customers' Perception of Quality
customers are probably having a similar experience and are poised to
move to the competition. Ask other sales representatives directly. Learn
why the customer company le, and ask sales people representing
other key customer companies if they are hearing the same or similar
dissatisfactions.
DATA ANALYSIS
Once you have gathered facts and gures from the aforementioned sources,
or others, depending on sources available to your company, there are sev-
eral steps to take.
• Categorization—You will nd that several sources have provided you
with the same information. For example, several sources ...