March 2017
Intermediate to advanced
232 pages
4h 44m
Chinese
Content preview from 自造手冊：新工業革命實務指南
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
第 7 章 嘗試、失敗，然後重新開始！
46
記住，即使目前真的沒有競爭者，在產
品變得家喻戶曉的幾個月後，馬上便會
出現至少 10 個不同 公 司推出類 似 的商
品。
行銷計劃
行銷計劃描述的是您預計要經營的市場，
可以是很令人興奮的（例如智慧型手機
的 APP），也 可以 是 前所 未 見的（像 是
2006 年時出現的桌上型 3D 列印機）。內
容須比摘要更詳細地描述各種直接和間
接、實際或潛在的競爭對象。為支持您
的論點，您可以加進一些市場預測分析
（不幸的是，即使是最用心且精準的研究
也無法保證預測能完全正確）。行銷計劃
也須包含您的客戶對象，以及他們會對
您的產品感興趣的理由。另外，也必須
包含您打算如何將產品引進市場、會使
用哪些通路以及為什麼。
營運計劃
現在您已經瞭解什麼是甘特圖了（請見
第 41 頁「甘特圖」
），歸納您的計劃，為
可預見的將來把計劃分成一個一個的小
活動，注意主要的里程碑，這些應該不
會太困難。營運計劃必須也有文字記述，
精準扼要地列出優先順序和限制。
管理與組織
每一個專案背後都有一個團隊。誰將組
成您的團隊？哪些是主要職位，它們扮
演什麼角色？這些問題都必須在這一個
部份中回答。您也必須在此列出所有外
包的工作：律師、設計師、契約員工等
等。
另外，在此決定出您將採用的公司結構
也有幫助：獨資、有限責任公司、有限
合夥、合資公司或其他形態。這方面建
議您最好能夠諮詢一位商業顧問來釐清
自己想要什麼樣的結構。
資產
在資產部份會解釋專案的資產將從何而
來，以及您將如何資助自己。潛在的投
資 人 會 很 想 知 道 自 己 的 資 金 會 被 如 何
運用。
財務計劃
在財務計劃的最後您需要一張簡潔扼要、
針對未來三到五年的財務預測表。其中
必須包含成本和收益，還有售價以及預
期銷售量等。透過研究類似的公司，您
可以輕鬆地
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.