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自造手冊:新工業革命實務指南
book

自造手冊:新工業革命實務指南

by Paolo Aliverti, Andrea Maietta
March 2017
Intermediate to advanced
232 pages
4h 44m
Chinese
GoTop Information, Inc.
Content preview from 自造手冊:新工業革命實務指南
準備好成功了嗎?
47
準備好成功了嗎?
您想出了一個令人驚艷的商業點子,也
有了詳盡的商業計劃,也成功地說服了
投資人提供資金給您的新生意,現在,
您終於準備好大展身手了!在市中心找
一間有名的商業大樓(或是廢棄工廠),
購買所需設備、招募製作產品所需的專
業人才:工程師、設計師、行銷專家和
銷售人員等。別忘了擺個迷你高爾夫球
練習場跟乒乓球桌,這可是最酷的辦公
室用品!
專案管理師會確保設計和製造部門能依
照您提供的規格進行工作,行銷部門擬
訂行銷計劃、找出潛在客源、組織焦點
訪談團體,並準備作為宣傳基礎的文件
資料。在此同時,銷售經理和營運管理
人員與行銷部門合作無間,做好進入銷
售通路的準備。
所有事情都順著預期計劃發展,遵守規
定的時間和金錢,接著第一個原型樣品
出生了,產品當然很棒,所以一定會大
獲成功。所有人都翹首期盼著產品發表
日的到來,感謝您的活動宣傳和公關人
員,各大媒體都已大肆報導了一陣子。
最後,期待已久的那一天終於來臨:銷
售活動全面展
開…等等,糟了…看樣子
銷售首月僅達到預期的 30%。沒關係,
很正常,這個產品非常創新,它還沒有
完全被消費大眾理解。緊接著,您改變
宣傳策略,繼續照著原定計劃進行。
第 二 個 月 過 去, 銷 售 量 跌 至 預 期 的
10%,接下來的第三個月則近乎停滯。
商品被退回,營業額由正轉負,看不見
任何新客戶的到來。
在此同時,等待繳納的帳單跟單據如雪
片般到來、供應商開始抱怨、員工開始
要求給薪,投資人也失去了耐性。
到了這個地步,您很難再有第二次機會。
您閃耀的夢想已經一頭撞上硬邦邦的水
泥牆 ...
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Publisher Resources

ISBN: 9789864763238