March 2017
Intermediate to advanced
232 pages
4h 44m
Chinese
Content preview from 自造手冊：新工業革命實務指南
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融資之外
57
創投唯一的目的就是快速地回收投資成
本，在短期內盡可能提高持有股份的價
值。
群眾募資
群眾募資是另一個最近從網路興起的投
資方式，顧名思義，就是向一般大眾募
資。這個方式讓創業者能夠在特定網站
上發表專案並向社群尋求資金上的援助。
這些社群的成員有可能是對參與專案開
發有興趣的人們、潛在顧客或單純的支
持者。
這類的募資方法有很多優點。它們唯一
的重點就是您必須在一定期限內募集到
一定數量的資金以啟動專案。如果期限
到了資金卻不夠，那麼顯然您的點子可
能並非如自己想得那麼美好又創新。再
也沒有比浪費資源（尤其是時間）在不
會開花結果的事情身上更無謂的事情了。
所以，假設您的提案沒有被接受，試著
去瞭解該如何改善，並慶幸自己沒有浪
費時間在上面。
另一個優點是創辦人得以保留專案所有
的權利，因為這不是融資，是
贊助
。沒
有一個捐錢給群眾募資專案的人會期待
任何錢財上的回報或是企圖接管公司。
捐款人通常會希望得到商品（或是跟產
品有關的紀念品，見
圖 8-1
） 。
參與群眾募資的程度可以有所不同，所
以您可以藉由捐贈不同額度的款項，得
到愈來愈多實質的獎勵：來自網路的感
謝、客製化 T 恤、印在包裝的銘謝文、
優先得到初期版本、以優惠價格購買產
品的機會與收到一個或多個完成品的零
件等等。
圖 8-1
黑 客 松 參 賽 者 殷 殷 期 盼 的 KippKitts、
Arduino 與 Maker Shed 元件，舉辦於羅德島州、
普羅威斯登。
對贊助人來說，好處是比別人先得到產
品或服務，有時候甚至可以參與開發過
程。這種由各方對專案有興趣
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.