March 2017
Intermediate to advanced
232 pages
4h 44m
Chinese
Content preview from 自造手冊：新工業革命實務指南
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
第 7 章 嘗試、失敗，然後重新開始！
50
從實驗中蒐集到的結果可幫助您學習並
調整計劃，檢驗並讓所有根據市場上的
真實客戶的興趣所作的決定生效。
這便是科學方法應用在商業行為上的精
髓。
顧客發展
顧客發展的過程可分為四個階段：拓展
準顧客、驗證顧客、創造顧客和建立公
司。
顧客
才是過程的中心，不是您的產品。
這四個階段每一個都有一個圓形循環作
代表，如
圖 7-3
，顯示其重複的特性：重
覆各個步驟直到您得到期望的結果。
拓展
準顧客
軸轉
尋找
執行
驗證
顧客
創造
顧客
建立
公司
圖 7-3
發展顧客的四個階段
拓展準顧客
在這個階段中，您必須試著瞭解誰是您
的顧客。只是試著設身處地是不夠的，
史帝夫 ‧ 布蘭克提倡自造者必須走出辦
公室，觀察並認識大眾。這個觀念同樣
也出現在豐田汽車的生產系統中常見的
現地現物 genchigembutsu
概念中，意思
是「 眼見為憑 」。首先 須 要確定 您 察覺
到的問題是否真實存在，並且其他人也
認同。您可以藉由訪談潛在顧客來辨別
這一點，利用所有您在
第五章
中學習到
的技巧。聆聽格外重要，避免詢問訪談
的對象希望或是需要產品有什麼樣的功
能，因為這很可能會引導他們偏離原本
的問題，轉而傾向您假設的解決方法。
相反地，您應該試著去瞭解這些潛在的
顧客，建立假設並驗證來確保您的解決
方案對這些人是有價值的。有時候，經
過調查後您也可能會發現真正的顧客跟
原本設想的族群完全不同，這也會讓您
進而改良產品以及開發方法。
驗證顧客
在驗證顧客的階段，您必須試著驗證假
設的商業模式。目的是建立一套或許會
被未來負責銷售和市場行
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.