March 2017
Intermediate to advanced
232 pages
4h 44m
Chinese
Content preview from 自造手冊：新工業革命實務指南
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這次是真的要成功了！
51
招 集 所 有 人 一 起 討 論 是 否 真 的 需 要 轉
變。考慮是否該轉變的時間若是拖得愈
久，愈會讓您曝露在脫節的風險當中，
然而改變太多次也會造成混亂，同樣沒
有益處。
若顧客驗證失敗，您就必須回到上一個
階段：拓展準顧客。在學習的階段回到
上一個步驟是很正常的，您必須盡量避
免白費力氣，並且永遠架構好實驗，好
讓這些實驗最後能夠教導您一些事情，
進而指出正確的道路。
創造顧客
為了能觸及「大眾」，並讓您的產品進入
銷售通路中，該是發展並創造出最終需
求的時候了。通常，在轉往主流消費者
之前，您必須再次檢查產品和商業模式
中的幾個概念，因為這些顧客具有某些
特性，並且跟您已經熟悉的早期顧客不
同。在這個階段，一樣是實驗能夠引導
您往前走。
您已經從市場和顧客面審慎地驗證了產
品，現在，您終於可以安心無虞地發展
事業了！
建立公司
您的新創公司變得更大，並將面臨重組。
該是建立一些像是業務、市場行銷、市
場 調 查 和 產 品 開 發 等 正 式 部 門 的 時 候
了
。恭喜您終於做到了！
在這件事情上，您，創業家，必須一樣
表現得像一位專業經理人。或許聽起來
有些矛盾，因為這兩種專業性質似乎大
相逕庭。專業經理人的形象通常是有條
不紊的控制狂，而創業家給人的感覺通
常是自由自在、創意十足。但事實上，
蒐集資料、測量並計算等工作需要一定
程度上的自律和嚴謹。即使這些事情聽
起來又難又累（事實上也是），但它們是
您為了成功而必須付出的代價。
商業模式圖
創業家和創新者亞歷山大．奧斯瓦爾德
和伊夫．比紐共同構想出了商業模式圖
（
圖 7-4
至
圖 7-6
）。它是一樣能夠十分清
楚且迅速地傳達一項商業活動本質的工
具。圖表分成九個區塊，各代表商業活
動中的一項關鍵要素：
• SGC = 目標客層
• PC = 關鍵合作夥伴
•
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.