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数据驱动力:企业数据分析实战
book

数据驱动力:企业数据分析实战

by Carl Anderson
April 2021
Intermediate to advanced
210 pages
6h 3m
Chinese
Posts & Telecom Press

Overview

在数字化转型如火如荼的当下,企业必须努力打造数据驱动型文化。这不只意味着拥有数据分析精英团队——如果缺乏前瞻性分析,即使生成再多的报表,也不是数据驱动型组织。

本书通过丰富的案例展示如何打造完整的分析价值链:收集正确、可靠的数据,合理分析,获得见解,并将见解融入决策过程。

  • 理解数据驱动的真正含义
  • 学习评估数据质量的各个指标
  • 收集和分析可靠的数据
  • 用数据讲故事
  • 用A/B测试进行数据驱动决策
  • 打造数据驱动型文化
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Publisher Resources

ISBN: 9787115560179