April 2021
Intermediate to advanced
210 pages
6h 3m
Chinese
Content preview from 数据驱动力：企业数据分析实战
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168
｜
第
12
章
虽然
Target
很努力地隐瞒他们已知的东西，但他们并未骗过一位忧心忡忡的父亲。
在
Pole
构造了妊娠预测模型的一年后
，一个男人走进
Target
在明尼阿波利斯的
办公室，要求见主管。根据一位参与对话的员工的描述，他当时怒气冲冲，手里
攥着寄给他女儿的优惠券。
“我女儿收到的邮件里有这玩意儿！”他说，“她还在读大学，你们就给她发放婴
儿衣服和婴儿床的优惠券？你们是何居心？”
主管完全听不懂这个男人的话，于是查看了邮件内容。果然，包含母婴服装、育
儿家具和微笑婴儿的图片的邮件发给了这个男人的女儿。主管道了歉，过了几天
又致电道歉了一次。
在电话中，这位父亲却有点羞愧。“我和我女儿谈了谈，”他说，“原来我家里发
生了一些我不了解的事情，她的预产期在八月。我得向你道歉。”
由优惠券暴露出来的产品推荐把女孩的妊娠状态泄露给了其家人。他们不是泄露了个人可
识别信息，而是泄露了
Danah
Boyd
所称的
P.E.I.
（
personally embarrassing information
，个
人难堪的信息）。
大多数医疗数据受到
1996
年
HIP
AA
（《健康保险便携性和责任性法案》）等保护措施的保
护。在这个案例中，分析师将女孩的状态与她先前的一些购买记录（比如无香乳液）相结
合，凭借恰当的数据和工具，获得了窥探他人生活的惊人能力。他们必须谨慎考虑后果，
这样做的目的不仅是为了避免吓到这些人。
12.2
要有同理心
数据驱动型组织必须尊重用户的权利和情感。虽然他们希望能挑战收集更多数据的极限，
从而获得更丰富的广告素材、服务和数据产品，但从长远来看 ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.