April 2021
Intermediate to advanced
210 pages
6h 3m
Chinese
Content preview from 数据驱动力：企业数据分析实战
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隐私、道德和风险
｜
165
隐私原则
1998
年，
FTC
（美国联邦贸易委员会）发布了一份名为“
Privacy Online: a Report to
Congress
”的重要文件
1
。尽管现在看来，文件中的很多内容已经过时（比如，当时只
有约
14%
的儿童上网；如今，
5
岁以下的儿童中就有约
80%
每周会上网），但其中有
一个方面经受住了时间的考验，那就是关于隐私的
5
项基本原则。
告知
/
知情
“在收集消费者的任何个人信息之前，应该告知他们具体的信息工作实践。”
选择
/
同意
“要让消费者能够选择他们被收集的个人信息有多少可以供我们使用。”
访问
/
参与
“个人能够访问关于自己的数据，查看存在于实体的文件中的数据，并能够质疑数
据的准确性和完整性。”
完整
/
安全
“采取管理和技术措施，防止数据丢失和未经授权的访问、销毁、使用或披露。”
执行
/
纠正
一种强制执行其他原则的机制。
简而言之，我认为更多的数据、访问权限和数据科学会带来更多权力和风险。
数据强大而又危险。因此，本章涵盖了与隐私、道德和风险有关的许多方面，包括一些危
险，以及组织及其用户某些看似不一致的利益。我认为组织应该将培养同理心作为一条指
导原则。组织可以通过有道德地行事，包括制定政策和训练员工体贴入微地办事，并将用
户利益放在首位，建立和保持用户的信任，保护他们和用户的利益，从而降低一些风险。
12.1
尊重隐私
当一辆车开到
Uber
长岛办公室时，
Uber
纽约分部的总经理
Josh Mohrer
正手拿着
iPhone
在外面等着。记者
Johana Bhuiyan
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.