September 2013
Beginner
320 pages
6h 20m
English
Simply changing the default setting of things has a big impact on how people behave.
Over the past decade or so, interest from both public and private sectors has developed in the field of ‘nudge theory’. One of the early studies that really brought to light the possibilities of this field was Brigitte Madrian and Dennis Shea’s investigation into enrolment rates in 401(k) – tax-deferred, often employer-matched – retirement savings plans at a large US corporate firm. The intriguing development that Madrian and Shea were concerned with was the introduction of ‘auto-enrolment’ in the 401(k) ...
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