September 2013
Beginner
320 pages
6h 20m
English
Content preview from 101 Business Ideas That Will Change the Way You Work
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IDEA #66
How to avoid buying a lemon
Information asymmetry leads to inefficient and ineffective markets.
What you need to know
Consider the used car market, where ownership of vehicles is transferred from a seller to a buyer. In American slang, a ‘cherry’ is a good car (well-maintained) and a ‘lemon’ is a bad one (liable to break down soon after purchase). Because of the nature of the market, it is hard for buyers to ascertain whether a prospective purchase is a ‘cherry’ or a ‘lemon’; variables such as the previous owner’s driving style, accident history, maintenance checks and so on – which all contribute to the quality of the car – ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.