September 2013
Beginner
320 pages
6h 20m
English
Content preview from 101 Business Ideas That Will Change the Way You Work
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IDEA #82
Elbow grease – the value generator
We ascribe greater value to items we have helped create than ones we haven’t.
What you need to know
Beyond offering good value and stylish design, are there other factors at play in explaining the global success of the Swedish self-assembly furniture giant IKEA? According to research coming from Harvard Business School, the extent to which we are involved in the creation of our IKEA furniture or other products helps to raise the value of the item in our eyes. Building on the ‘effort justification’ thesis espoused by Matthew White and Paul Dolan (which explains the paradox that for many people ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.