September 2013
Beginner
320 pages
6h 20m
English
Content preview from 101 Business Ideas That Will Change the Way You Work
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IDEA #98
Why you should offer surgery with a free lollipop
When it’s hard to evaluate different services, consumers focus on unique features.
What you need to know
How do consumers choose between different service providers? According to researchers from the University of International Business and Economics, University of Queensland and Kellogg School of Management, the role of ‘uncertainty’ in evaluation is critical. Some services can be evaluated during actual experience – buying a product such as a car, for instance. These services have low degrees of ‘uncertainty’ compared to surgical services, for example, where it is not (feasibly) ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.