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101 Business Ideas That Will Change the Way You Work
book

101 Business Ideas That Will Change the Way You Work

by Antonio Weiss
September 2013
Beginner
320 pages
6h 20m
English
FT Publishing International
Content preview from 101 Business Ideas That Will Change the Way You Work

IDEA #65

Tell stories, not facts

cartoon

Stories and narratives have far more impact than numbers.

What you need to know

What’s the best way to make a lasting impact with your message? Charities seeking donations are continuously striving to encourage individuals to part with their cash to do good for others. An experiment conducted at the Wharton School highlighted how facts and data have less of an impact on potential donors than raw human stories.

Students were given $5 to complete a short survey, and then shown a flyer requesting a donation to a major global children’s charity. There were two different groups of students, each shown a different ...

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Publisher Resources

ISBN: 9780273786191