September 2013
Beginner
320 pages
6h 20m
English
Content preview from 101 Business Ideas That Will Change the Way You Work
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IDEA #91
Change, language and history
How rhetoric can help embed institutional change.
What you need to know
In the 2011 Administrative Science Quarterly’s award-winning paper for scholarly contribution, Roy Suddaby and Royston Greenwood analysed the discourse following the 1997 high-profile acquisition of a Canadian law firm by a large accounting firm, Ernst & Young. In doing so, they helped to define some key rhetorical techniques that can be used when arguing for or against institutional change.
The Ernst & Young acquisition was highly controversial at the time as it struck at the heart of questions about what form new multidisciplinary ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.