IDEA #91
Change, language and history
How rhetoric can help embed institutional change.
What you need to know
In the 2011 Administrative Science Quarterly’s award-winning paper for scholarly contribution, Roy Suddaby and Royston Greenwood analysed the discourse following the 1997 high-profile acquisition of a Canadian law firm by a large accounting firm, Ernst & Young. In doing so, they helped to define some key rhetorical techniques that can be used when arguing for or against institutional change.
The Ernst & Young acquisition was highly controversial at the time as it struck at the heart of questions about what form new multidisciplinary ...
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