September 2013
Beginner
320 pages
6h 20m
English
Content preview from 101 Business Ideas That Will Change the Way You Work
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IDEA #37
The power of peer pressure
The trick to inducing conformity: keeping up with the Joneses.
What you need to know
How do you make people change their behaviour? Peer pressure – a branch of ‘nudge theory’ advocated by Cass Sunstein – has been consistently demonstrated as a powerful tool for making individuals act differently. Such has been the take-up of the concept that both the British and American governments have begun adopting some of its techniques in a bid to make their citizens more environmentally friendly. This policy development has arisen as a result of a number of high-profile studies highlighting the benefits of the ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.