September 2013
Beginner
320 pages
6h 20m
English
When evading the question gives the best answer.
How frustrating is it when politicians or business leaders are asked a specific question but seem to answer another? According to research by Todd Rogers and Michael Norton of Harvard Business School, it’s not that annoying for the listener at all. In four different studies covering mock political debates, Norton and Rogers found that ‘dodge detection’ – a listener’s ability to recognise when a speaker has evaded the question posed – is generally quite hard to achieve. They hypothesise that ‘dodges go undetected ...
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