September 2013
Beginner
320 pages
6h 20m
English
Content preview from 101 Business Ideas That Will Change the Way You Work
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IDEA #35
The two yous
Our brain can be thought of as two distinct entities – System 1 (our ‘intuitive’ self) and System 2 (our ‘reasoning’ self).
What you need to know
What makes you who you are? Descartes’ famous ‘cogito ergo sum’ (‘I think therefore I am’) maxim has informed Western concepts of the self for centuries. Through this, the basic principle flows that it is our thoughtful, reflexive, considered selves that dominate our personality. Orthodox economic theory maintains that we are rational beings, governed by reason and logic. However, groundbreaking discoveries in the fields of cognitive psychology, neuroscience and behavioural ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.