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101 Business Ideas That Will Change the Way You Work
book

101 Business Ideas That Will Change the Way You Work

by Antonio Weiss
September 2013
Beginner
320 pages
6h 20m
English
FT Publishing International
Content preview from 101 Business Ideas That Will Change the Way You Work

IDEA #51

When customers will put up with rude service

cartoon

In phone-based service industries, customers may be willing to sacrifice politeness for getting what they want.

What you need to know

Lorna Doucet analysed 142 customer service calls at a large north-eastern US retail bank to understand the impact of the rudeness of call representatives on how customers perceive the service quality they receive. With a team of researchers both listening in to calls, and following up with the customers in a survey 48 hours later, Doucet made some surprising discoveries:

  • Call representatives’ rudeness was generally ignored by customers, as long as the ...
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Publisher Resources

ISBN: 9780273786191