September 2013
Beginner
320 pages
6h 20m
English
In phone-based service industries, customers may be willing to sacrifice politeness for getting what they want.
Lorna Doucet analysed 142 customer service calls at a large north-eastern US retail bank to understand the impact of the rudeness of call representatives on how customers perceive the service quality they receive. With a team of researchers both listening in to calls, and following up with the customers in a survey 48 hours later, Doucet made some surprising discoveries:
Read now
Unlock full access