
24 2.1 Computer telephony integration (CTI)
More sales opportunities
Capability to cross sell or upsell while building loyalty
Better use of staff
Enabling Internet or company intranet connections, offering a range
of multimedia sales and service tools
A call center that uses computer telephony knows who its customers are
and why they are calling. It knows what they like, what they dislike, and
how much they are worth to the company. CTI lets a company respond
faster to changing market conditions, but it must be implemented correctly
with clear and ongoing support from upper management and a clear-eyed
view of the company’s goals for the technology. ...