
236 6.10 CRM solution: the value to the business
Implementation review
An organization may need to get an overview of all CRM implementation
activities to help it focus on the game plan for building the complete set of
business and technical solutions, whether in one area of the company or
across the enterprise. The aim is to ensure a coordinated approach to the
design, redesign, or consolidation of CRM programs—e-commerce initia-
tives, call center operations, integrated customer information systems, and
campaign management.
Program and project management
CRM involves a multiplicity of initiatives. Each initiative needs to be well
managed. Just as importantly, ...