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Call Center Operation
book

Call Center Operation

by Duane Sharp
April 2003
Intermediate to advanced
303 pages
11h 36m
English
Digital Press
Content preview from Call Center Operation
6.9 Managing the CRM program 233
Chapter 6
Preemptive alerting has both operational and strategic benefits for the
business. It eliminates unnecessary, costly, non-revenue-generating inbound
customer contact, resulting in increased customer satisfaction, dramatic
cost-per-call savings, call elimination, and better service levels, as well as a
reduction in the number of agents required in call centers. On a strategic
level, proactively giving customers the information they want increases cus-
tomer satisfaction and gives companies a competitive advantage. In addition,
offering alerts with intelligent response options enables companies to com-
bine sales ...
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Publisher Resources

ISBN: 9781555582777