
6.9 Managing the CRM program 233
Chapter 6
Preemptive alerting has both operational and strategic benefits for the
business. It eliminates unnecessary, costly, non-revenue-generating inbound
customer contact, resulting in increased customer satisfaction, dramatic
cost-per-call savings, call elimination, and better service levels, as well as a
reduction in the number of agents required in call centers. On a strategic
level, proactively giving customers the information they want increases cus-
tomer satisfaction and gives companies a competitive advantage. In addition,
offering alerts with intelligent response options enables companies to com-
bine sales ...