
74 3.2 Management guidelines for a productive call center
In the early stages of multimedia contact implementation, extra time
should be allowed for each nontraditional transaction. CSRs will still be
adapting to the process and the time per transaction should decrease
as they become accustomed to the new environment.
Customers also need time to familiarize themselves with new contact
methods such as text chat and Web collaborations.
Experience has shown that many customers using Web collaboration for
the first time enjoy the experience so much they spend longer than needed
with each CSR.
Sales-focused call/contact centers will notice a rise in calls ...