
2.8 Database management technology 57
Chapter 2
resources available, the comfort level with transitional technology, and,
most importantly, the relationship between a company and its customers.
(see Figure 2.10)
2.8 Database management technology
This section provides an overview of database management systems, in par-
ticular the relational database management systems (RDBMS) that are a
component of most data warehousing systems, the technology that enables
vast amounts of customer data to be stored, some of which will ultimately
end up on the CSR’s screen in a call center. This overview is not intended
to be a definitive or detailed analysis of database ...