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5
Call Center Case Studies
This chapter presents a broad range of international call center case studies
selected from both the public and private sectors. These case studies illus-
trate how one or more of the following processes are used by organizations
to enhance productivity and maintain effective customer relationships:
Managing their respective call centers, applying best-practice human
resource policies, using appropriate technologies, and implementing vendor
resources. For every case study, the term call center may also mean customer
contact center.
The case studies are presented in a traditional business school format,
beginning with a brief ...