April 2003
Intermediate to advanced
303 pages
11h 36m
English
Content preview from Call Center Operation
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226 6.7 CRM issues and tactics
CRM strategy are operational and technological excellence. Attaining lead-
ership in these areas enables an organization to predict and maximize the
value of each customer relationship.
6.7 CRM issues and tactics
Companies assessing a CRM strategy or in the process of implementation
have many issues to consider. For example:
Deciding how and where to start
Minimizing costs
Reducing risks
Generating tangible returns quickly
Accelerating implementation and maintaining momentum
Minimizing disruption to the organization
Establishing a foundation for continuing gains
Although there is no one “right” CRM framework ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.