
206 6.3 Technology and business tools to support CRM
6.3 Technology and business tools to support CRM
It is important to choose the right technology tools to support CRM.
Direct and indirect supporting technologies include:
Data warehousing
Data mining
Database systems
Wireless communication
Voice-over IP
E-mail-based Internet communications
These tools have evolved to the point that they have made available many
more channels for customer interaction and sources of data, all of which
impact the call/contact center. Business tools that support CRM include:
Customer contact software
Marketing campaign programs
Figure 6.4 Integrating customer ...