Book description
Beat the competition with INTERNAL INNOVATION
If 3M’s corporate leadership hadn’t given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . .
Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering forces within an organization who spark new enterprises, products, services, and processes to combat increased global competition.
Corporate Entrepreneurship shows you how to develop and grow your organization by designing the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Bestselling author and world-renowned entrepreneur Robert Hisrich teams up with global management expert Claudine Kearney to provide action plans, techniques, and insights for establishing an organizational culture that allows intrapreneurs to develop the entrepreneurial ventures that will secure value and generate new growth in your company.
Every day, globalization and technological advancements continue to put more of your competitors within reach of your customers. In order for your company to stay attractive and thrive, you need the proven tools and tactics in this book to:
- Identify, evaluate, and fund venture opportunities
- Recognize bright corporate entrepreneurs and create their compensation plans
- Create business plans that avoid failure, optimize success, and develop and sustain corporate venturing
- Manage the internal politics of venturing
- Effectively implement corporate venturing into your organization
Hisrich uses illustrative examples from his experience consulting for such global companies as 3M, Alcoa, Westinghouse, Citi, and many others. Through informative, well-researched case studies, he demonstrates how his concepts help companies prosper over the long run, gain market share, and stay on the cutting edge of their potential.
If your employees aren’t innovating, your company is losing its competitive edge. Use Corporate Entrepreneurship to give your mavericks what they need to keep your company on top—all over the world.
Table of contents
- Title Page
- Copyright Page
- Dedication
- Contents
- Preface
-
Part One Managing Corporate Entrepreneurship
-
1 Entrepreneurship and Corporate Entrepreneurship
- Introduction
- An Overview of Entrepreneurship
- Entrepreneurship Today
- Corporate Entrepreneurship
- Social Entrepreneurship
- Entrepreneur versus Manager
- The Entrepreneurial Process
- Identification and Evaluation of the Opportunity
- Development of the Business Plan
- Determine and Evaluate Resource Requirements
- Starting and Managing the Resulting Enterprise
- The Entrepreneurial Process for Each Context
- A Framework for Corporate Entrepreneurship
- Summary
-
2 Behavioral Aspects of Corporate Entrepreneurship
- Introduction
- Innovation and Creativity
- The Creative process
- Personality Attributes of a Creative Individual
- Creativity Techniques
- The Innovative Process
- Corporate Innovation and Creativity
- Barriers to Innovation and Creativity
- Overcoming Barriers to Innovation and Creativity
- Corporate Entrepreneurial Behavior
- Elements of Entrepreneurial Behavior within Organizations
- An Entrepreneurial Culture
- Developing Entrepreneurial organizational Behavior
- Summary
- 3 Understanding and Managing the Entrepreneurial Process
- 4 Identifying, Evaluating, and Selecting the Opportunity
-
1 Entrepreneurship and Corporate Entrepreneurship
-
Part Two Organizing Corporate Entrepreneurship
- 5 Locating the Venture in the Organization
-
6 Organizing the Venture
- Introduction
- Culture
- Core Ideology and Envisioned Future
- Designing the Corporate Venture
- Organizational Structures for Corporate Entrepreneurship
- Relatedness and Degree of Corporate Venture Autonomy
- Developing the Corporate Entrepreneurship team and a Successful Culture
- Effectively Organizing Corporate Entrepreneurial Activities
- Summary
-
7 Controlling the Venture
- Introduction
- Nature of Controlling the Venture
- Elements of a Management Control System
- Forms of Control
- Measures and Strategies of Control in Organizations
- Characteristics of an Effective Control System
- Control Philosophy of Corporate Entrepreneurship
- Control Systems for Innovation and Creativity
- Organizational Control Focus
- Core Management Control System
- Methods of Control
- Financial Controls
- Nonfinancial Controls
- Ingredients to Financial and Nonfinancial Controls in Corporate Entrepreneurship
- Summary
- 8 The Internal Politics of Venturing
-
Part Three Operationalizing Corporate Entrepreneurship
- 9 Developing the Business Plan
-
10 Selecting, Evaluating, and Compensating Corporate Entrepreneurs
- Introduction
- Selecting a Corporate Entrepreneur and a Team
- Corporate Entrepreneurial Team Roles
- Key Characteristics of the Corporate Entrepreneurial Leader
- Survival Guidelines for Corporate Entrepreneurs
- Venture life Cycle and Selection of the Corporate Entrepreneurial Team
- Evaluating the Corporate Entrepreneurial Team’s performance
- Evaluation Criteria for the Corporate Entrepreneurial Team
- Compensating Corporate Entrepreneurs
- Components of a Compensation and Incentive System
- Compensation and Incentive Components for New Success
- Summary
- 11 Funding the Venture
- 12 Implementing Corporate Venturing in Your Organization
- Notes
- Suggested Readings
- Index
- About the Authors
Product information
- Title: Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
- Author(s):
- Release date: September 2011
- Publisher(s): McGraw-Hill
- ISBN: 9780071766876
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