book
Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
by Robert Hisrich, Claudine Kearney
September 2011
Intermediate to advanced
288 pages
7h 35m
English
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Index
Ability, in creative process, 38
Accuracy, control system, 166
Acid test ratio, 272–273
Activity ratios, 273–274
Adams, Robert V., 67
Adobe, 142
Advertising, as promotion, 226
Alcatel-Lucent, 49
Alignment with company, new venture, 266
Alliances, political tactics, 196
American Express, 37, 119–122, 297
American Greetings Corporation, 159–162, 221
American Research and Development Corporation (ARD), 263
Announcement of program, evaluation, 298
Arm & Hammer, 149
Attribute listing, 82
Autonomy, degree of, 150–153
Average collection period, 273
Bank of America, 198
Barnes & Noble, 170
Barrier-free philosophy, 150
corporate entrepreneur, ...
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