Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
by Robert Hisrich, Claudine Kearney
Introduction
The challenge facing many business ventures today is how to develop a successful business approach that will contribute to corporate venture success. This requires selection and recruitment of individuals with entrepreneurial competencies, evaluation of their performance, and providing equitable compensation and rewards that generate motivation.
The role of the corporate entrepreneur needs to be diverse. He or she must identify entrepreneurial opportunities and transform them into action. Corporate entrepreneurs need to constantly seek new venture opportunities. The corporate entrepreneur can monitor change and compete in a dynamic environment by using a corporate management checklist for evaluating the potential of creating a successful ...
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