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Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
book

Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

by Robert Hisrich, Claudine Kearney
September 2011
Intermediate to advanced
288 pages
7h 35m
English
McGraw-Hill
Content preview from Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Benefits of a Corporate Entrepreneurship Program

The benefits of establishing and implementing a corporate entrepreneurship program will be discussed in terms of benefits to the company and benefits to the employees.

Benefits to Company

The principal benefits of corporate entrepreneurship to the company are indicated below. One of the most important benefits is the increase in morale through the establishment of a new corporate culture. Employees will “own their jobs” and want to make their positions operate in the best possible, most efficient ways. The new culture will make it fun for employees to come to work.

Benefits of Corporate Entrepreneurship to the Company

• Establishing a new culture, better morale

• Reduction in employee turnover ...

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Publisher Resources

ISBN: 9780071763165