Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

5Locating the Venture in the Organization

How do companies identify and develop the entrepreneurial spirit within their employees? How do you develop a corporate entrepreneurship program? What reporting system should be established?

 

Scenario: American Express

American Express originally opened for business in 1850 as a successful express delivery service for freight and valuables, not as a charge card company or a financial institution. At the time, the U.S. Postal Service was slow, expensive, and would not deliver anything larger than a package the size of a letter envelope. American Express seized the opportunity and became an early and important player in the westward expansion of America.

Though originally not a financial institution, ...