September 2011
Intermediate to advanced
288 pages
7h 35m
English
A company implementing corporate entrepreneurship needs to establish a system to evaluate the results. One of the authors has had good success in establishing two overall evaluation procedures: benchmarking and measurements of output.
In order to understand the impact of corporate entrepreneurship on the overall company culture, benchmarking should be done before the program starts, then every six months for the first two years, and once a year starting in the third year. An overall good benchmarking tool is indicated in Table 12.2. This table is composed of pairs of words or phrases that each person involved in the program should rate on a scale of one through seven. One of the authors has tried variations ...
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