September 2011
Intermediate to advanced
288 pages
7h 35m
English
book
Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
by Robert Hisrich, Claudine Kearney
Content preview from Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
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Corporate Entrepreneurial Team Roles
One important factor is that the corporate entrepreneurial venture team can make decisions quickly. Corporate entrepreneurship takes many roles:
• Venture CEO. The corporate entrepreneur who is responsible for the overall development and advancement of the project.
• Technical innovator. The individual who is responsible for the major technical innovation, such as Art Fry, who developed 3M’s Post-it Note.
• Product or service champion. All individuals who contribute to the project by promoting its development and advancement through all the key stages up to its implementation.
• Resource allocator. The individual who helps the venture obtain the necessary human and nonhuman resources.
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