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Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
book

Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

by Robert Hisrich, Claudine Kearney
September 2011
Intermediate to advanced
288 pages
7h 35m
English
McGraw-Hill
Content preview from Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Summary

This chapter focused on implementing a corporate entrepreneurship program. Following the introduction of five general models, some in-depth case histories of companies were discussed. A general implementation procedure was presented that can be modified for any company desiring to implement a corporate entrepreneurship program. The benefits to both the company and the employees were discussed. The chapter concludes with a discussion of a benchmarking instrument and six measurements of output. Each of these should be administered to individuals participating in the corporate entrepreneurship program before the program starts and on a regular basis thereafter.

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Publisher Resources

ISBN: 9780071763165