Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Preface

While starting and operating a new venture in one’s own country or globally involves considerable risk and energy to overcome all the obstacles involved, a similar degree of risk and energy is involved in corporate entrepreneurship—entrepreneurship in an existing organization. Corporate entrepreneurship, which has also been called intrapreneurship and corporate venturing, involves overcoming the inertia, rigidity, rules and regulations, and bureaucratic nature of an existing organization to create something new—a new way of doing things, a new system, and sometimes a new product or service. This becomes increasingly important in a global, hypercompetitive environment.

While entrepreneurship has traditionally been viewed as a private sector ...