September 2011
Intermediate to advanced
288 pages
7h 35m
English
book
Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
by Robert Hisrich, Claudine Kearney
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Methods for Generating Ideas
Even with such a wide variety of sources of ideas available, coming up with an idea to be the basis for a new venture can still be a problem. Several methods help generate and test new ideas, including focus groups, brainstorming, and problem inventory analysis.
Focus Groups
In a focus group, a moderator leads a group of people through an open, in-depth discussion rather than simply asking questions to solicit participant response. For a new product area, the moderator focuses the group discussion in either a directive or a nondirective manner. The group of 8 to 14 participants is stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.