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Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
book

Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

by Robert Hisrich, Claudine Kearney
September 2011
Intermediate to advanced
288 pages
7h 35m
English
McGraw-Hill
Content preview from Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Sources of New Ideas

Some of the more frequently used sources of ideas include consumers, existing products and services, supply chain system, the federal government, and research and development.

Consumers

Close attention needs to be paid to consumers and their buying habits. This monitoring can take the form of informally monitoring potential ideas by observing customers or more formally by arranging for consumers to have an opportunity to express their opinions.

Existing Products and Services

Competitive products and services on the market should also be evaluated. Frequently, this analysis uncovers ways to improve the present offerings that may result in a new product or service that has more market appeal and better sales and profit potential ...

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Publisher Resources

ISBN: 9780071763165