Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
by Robert Hisrich, Claudine Kearney
Corporate Entrepreneurship
Corporate entrepreneurship, which is often referred to as intrapreneurship or corporate venturing, is the process by which individuals inside organizations pursue opportunities independent of the resources they currently control; this involves doing new things and departing from the customary to pursue opportunities. The spirit of entrepreneurship within an existing organization results in the creation of a new organization or in the development of renewal and innovation within that organization. Corporate entrepreneurship requires engendering entrepreneurial behaviors within an established organization. It can be viewed as a system that enables individuals to use creative processes for applying and inventing technologies ...
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