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Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
book

Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

by Robert Hisrich, Claudine Kearney
September 2011
Intermediate to advanced
288 pages
7h 35m
English
McGraw-Hill
Content preview from Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

The Entrepreneurial Process

The entrepreneurial process, however, involves more than just problem solving. All entrepreneurs—private, corporate, and social—must find, evaluate, and develop an opportunity by overcoming the forces that resist the creation of something new. Understanding how entrepreneurship works requires recognition of the process involved and how to effectively manage that process. It is a process that can occur in different settings but changes due to the diversity that exists among private, corporate, and social contexts.

The entrepreneurial process has four distinct phases: (1) identification and evaluation of the opportunity, (2) development of the business plan, (3) determination and evaluation of resource requirements, ...

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Publisher Resources

ISBN: 9780071763165