Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

3Understanding and Managing the Entrepreneurial Process

How does a large, established corporation manage the entrepreneurial spirit of its employees? What are the differences between a manager’s decision-making process and those made by the corporate entrepreneur? How can a business adjust its culture to capitalize on corporate entrepreneurship?

 

Scenario: Google Ventures

Google began when Sergey Brin, a student at Stanford, was assigned to show Larry Page, who was considering attending the school, around campus. The first time they met, the two disagreed about everything—but a year later, they joined forces to form a search engine, and in 1997, they named their project Google, Inc., a variation of the mathematical term for the numeral 1 followed ...