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Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
book

Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

by Robert Hisrich, Claudine Kearney
September 2011
Intermediate to advanced
288 pages
7h 35m
English
McGraw-Hill
Content preview from Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Corporate Innovation and Creativity

Corporate entrepreneurship can occur only in an organization that is conducive to innovation and creativity. Some traits that facilitate innovation and creativity in an organization include:

 

• Resources available for innovation and creativity

• Open communication at all levels throughout the organization and among people with conflicting opinions

• Decentralized structures that provide open access to innovation role models and coaches

• Cohesive work groups with open, constructive, conflict resolution approaches that integrate and develop individual creativity

• Low staff turnover

• Personnel policies that reward and motivate innovative and creative behavior without fear of retribution for failure or too ...

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Publisher Resources

ISBN: 9780071763165