Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

Introduction

As indicated in the scenario, corporate entrepreneurship can be a risky and expensive investment of company resources, yet if identified and applied correctly, corporate entrepreneurship has the potential to greatly increase a firm’s value and growth opportunities. American Express’s corporate entrepreneurship success implies that it understood several important aspects of corporate venturing—first, the need for adaptation to the changing times both internal and external to the organization; second, the importance of not straying too far from the company’s core business; and third, the prudent selection of locating new ventures.

American Express is an excellent example of a firm succeeding through instilling an entrepreneurial culture ...