Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
by Robert Hisrich, Claudine Kearney
Introduction
Among all the necessary attributes required for successful entrepreneurship, corporate entrepreneurship, renewal, innovation, and proactivity, the individual entrepreneur or corporate entrepreneur is the most critical. Corporate entrepreneurship and the behavior associated with it are initiated in established organizations for such reasons as profitability, growth, development, venturing, renewal, and innovation. In other words, these organizations support the corporate entrepreneur in order to identify and develop revenue-generating opportunities, expand and grow internationally, and effectively configure resources as a source of competitive advantage.
Management at all levels is crucial to the successful efforts of corporate entrepreneurship. ...
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