September 2011
Intermediate to advanced
288 pages
7h 35m
English
There are many nonfinancial factors that also need to be evaluated. These include uniqueness of idea, its contribution to the product line, the synergies of the idea with the company’s capabilities, the length of time of development, the amount of investment involved versus alternative investments available, the strength of the management team, the size of the market, and the possibility for more products or services in the area.
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